One of the first things that we often hear from our potential clients is “what use is there for waterproof paper?” If you think about restaurants, many will have printed menus and have you ever noticed how clean they are? Well, this is because they are printed on waterproof and weatherproof paper. So, this answers the question quite simply, ‘yes’, you can print on waterproof paper but obviously, it wouldn’t be worth writing a blog on the subject if things were quite as straightforward as that.
The Problem With Waterproof Paper
The whole concept of waterproof paper is a contradiction in itself. Clients are looking for a product that is capable of repelling moisture whilst at the same time having the same qualities of paper. This is something that is not easily achieved and is actually far more complex than you would imagine. You are looking for something that can withstand water but will still accept toner from printers and photocopiers, or in many cases, a ballpoint pen. This issue is that this ‘ink’, to use the loosest possible term, must not smudge. The achieve this you need one of two options, laminated materials or water-resistant paper.
This is what most people are familiar with as is something that has proved popular because anyone with access to paper and a printer can create their own customised paper materials which are semi-flexible and have a plastic coating. This is great, however, once the said paper has been laminated it is impossible to change the printed content. Peeling off the laminate won’t work as both the paper and the laminate will be ruined so this is only a one-off solution. Another downside is that neither the laminate or the paper can be recycled.
Water Resistant Paper
Water resistant paper on the face of it seems like a superb option however, there is the serious problem of printability. To get around this, most materials need to be printed in-house by the paper manufacturer and then waterproofing layer added afterwards to protect the contents that have been printed. In effect, this is just another form of laminating and excellent for many things such as maps but not suitable for smaller businesses who perhaps require far smaller quantities.
The primary goal, especially when creating a product for smaller businesses is to create a product that functions the same as paper in that it will accept ink without bleed, smudge or blur – something that was practical for real-life situations. There is a need for a product that won’t become sodden or a soggy mess at the first signs of precipitation. Effectively, you need a solution that has the same qualities of standard printer paper, the type that you can buy from any stationers, whilst at the same providing protection from moisture and water.
Many new business owners think that investing in a website costs a lot of money so they try to spend as little as possible on a good website. However we are living in an age where websites are everywhere. Many people and businesses are trying to gain an advantage over their competition so they go online to improve their presence.
After having an office or shop front the next thing you should have is a website. This is integral to any business. You want your business to be seen as a professional company that knows what it is doing and can put into words and images what it is that they do. It is also important that people are able to learn more about a business and their various products and services at a touch of a button. A website gives the prospective customer a good overview of what the business does.
So can a website be good for business?
Yes it can. However, it must be a well built and thought out site that has purpose. Anyone, these days can build a website and that’s all good and well but think about the impact it has on your prospect. Does your competitor have a better looking and more functional site than you do? Does your site attract people or repel them?
You must invest in the services of a good website designer who knows what they are doing and who is not just slapping together a few pages for a quick buck. A good site takes time to build. It requires relevant pages that tell people more about what you do. It has graphics that tie in with your corporate image. It has content that is search optimisation friendly which makes it easier for people to find you on the web when they search for your services.
Spend time on your website initially to get it right and take the time to keep it updated every month so that it can gain better ranking in searches. A good website is good for business and the opposite is also a fact, a bad website can bring you no business. So see this task as an integral one that is essential to the livelihood of your business.
In this ever-jumble marketplace, many advertisers are making a critical mistake. They focus too heavily on a budget when developing their campaigns and completely neglect something far more important. For your campaigns to be successful and your messages to make the right impact, much thought should be given to the markets you serve and the channels you choose for delivery.
In the marketplace, there are many types of media. Have you ever wondered how the company chooses any media?
What Is Media Planning?
You are designing advertising for a new product. To perform this task, you need to go through the media planning process.
purchasing is the process of buying media share in any form of advertising platform. The medium here can be anything, for example, you can buy a particular advert space on a television or radio channel, outdoor hoarding or billboard, or even on the print media.
Media buying Strategy
There’s nothing fancy or hyper-difficult to grasp about it: it’s the media buying basics that’ll help you launch, run, optimize and become profitable with your campaign as a media buying beginner!
If you want to run a successful campaign for your brand, then even you must apply the pragmatic theories of media buying. So, let us take a look at the five ideas to accommodate the most impactful media purchasing strategy that you can deploy for promoting your brand.
1.Creating a proper Marketing Strategy
You need to understand what the appropriate strategy for optimized reach will be. At the beginning of it all, you have to understand and comprehend what type of media channel you are about to use.
Since there are several mediums to exploit-like TV ads, radio ads, hoardings, mobile billboards and online & the internet-your marketing team has to decide which media to invest in or select.
2.Define your Goal
What is the purpose of your particular campaign? Is it to extend your brand awareness? Have to announce a new product line? Promote a sale? Each of your advertising campaigns must be assigned just one specific goal. You can’t plan media without a goal in mind.
Two most important parameters in media buying are cost-effectiveness and reach. You need to identify your target viewers and use specifically those options in buying which your viewers use frequently. Proper research of how different businesses are advertising on that platform, looking into different reports and case studies helps weed out platforms with limited help.
4.Taking the Help of Media Selling Platforms
Seek help from a reputable media selling platforms, those offers multiple benefits.
Taking the help of media selling platforms too can enhance your media buying strategy. Once you know what type of medium to use, and the locations/spots you want to make yourself visible, your team can check out what these advertising platforms are offering.
5. Selecting a relevant budget
Once you set up your marketing strategy, the next that you must focus upon is the whole budget. Buying is not easy-even though, with it, you might get some cost-efficient solutions. But, if you have a proper budget in place, then you can easily envisage the optimum plan to promote your brand, service, or product.
Now you’re ready!
Choosing a best media selling agency you will guarantee a higher level of success for your company, your brand. With the help of Global Advertisers, you can promote your brand, with no hassle and faster turnaround times.